Global Contact Center Direct Response Customer Care & Technical Support

	Fulfillment & Logistics

	Event Management

	Online Relationship Management

	Media & Campaign Management

	Interactive Voice Response (IVR)

Greenwood & Hall’s in-house full-service campaign management division specializes in direct marketing initiatives with special emphasis on direct response advertising, media production and planning. Our division features full campaign design, copyrighting, creative, production, media-buying, and management capabilities.

Greenwood & Hall can provide clients with the many benefits of an in-house marketing and media team at a fraction of the cost. Our unique understanding of each client’s business and our size will ensure that each client receives a level of attention and care that no other agency or media management firm can provide. Greenwood & Hall’s bundled service platform (i.e., media, contact center, and logistics) also enable analysis and real-time adjustments that otherwise would not be possible.

We are committed to helping clients every step of the way and developing campaigns that have high return on investment (ROI) potential. Our six-step ROI driven approach includes:

• Identify Your Objectives & Customers
• Concept & Brand Development
• A Direct Marketing Strategic Plan
• Creative & Production Support
• Negotiation, Buying & Management
• Analysis & On-Going Campaign Success

Greenwood & Hall will develop a Comprehensive Media/Marketing Strategy to fit your unique needs and objectives.

• Full competitive analysis
• Competitive marketing/advertising analysis
• In-depth research of target market and response
• Development of target consumer profile
• Creative concept recommendations
• Branding recommendations
• Development of media strategies
• Demographic analysis of existing consumers
• Focus group on existing creative
• Development of targeted media plan
• Production/creative development