John Robert Hall, Ed.DChief Executive Officer & Co-Founder
Dr. Hall has been integrally involved in the education management, direct response, and customer relationship management industries since 1992. At G2 Direct Response Services, Dr. Hall developed...
John Robert Hall, Ed.D / CEO & Co-Founder
Dr. Hall has been integrally involved in the education management, direct response, and customer relationship management industries since 1992. At G2 Direct Response Services, Dr. Hall developed and oversaw a professional sales organization that transformed G2 into a leading provider of high-end direct response marketing and corporate outsourcing solutions to high-profile call center clients, including Gemstar-TV Guide, Time Warner Cable, the Walt Disney Company, and Sony Pictures.
In 1998, John co-founded Greenwood Hall. With locations across the country and over 150 employees, the Company has become a market leader in supporting universities throughout the United States in all areas of the student life cycle including recruitment, student experience, retention, learning outcomes, and financial aid advising. As Greenwood Hall’s CEO, John is a sought-after leader in the education management space. He possesses an unparalleled knowledge of the marketplace coupled with an ability to innovate, extensive industry relationships, and a substantial educational background. John is also a respected business leader, successfully incubating and spinning off other well-known education, high value companies including enCircle Media (now US Interactive Media).
John is a trusted advisor to university presidents across the country in the areas of sustainability, the future of higher education, enrollment management, new markets, overcoming institutional resistance to change, and school turnarounds. He has also been a distinguished speaker for groups including the Western Association of Schools and Colleges, United States Distance Learning Association, and The Education Alliance. Industry financial analysts, as well as leading authors who write about the higher education marketplace, have also relied upon his unique knowledge of the space. Further, John has published work in the area of higher education oversight as it relates to accreditation, federal, and market regulation.
Education is not only a profession for John, but also a lifelong passion. He serves on the Board of Trustees of Roosevelt University in Chicago and has mentored college-ready high school students at the Roybal Education Center in Downtown Los Angeles since 2010. John, a dedicated lifelong learner holds a B.A. in Political Science and an M.B.A. from Pepperdine University, as well as a Doctorate of Education from the University of Southern California.
In addition to his work and education, John is a published author and inspirational speaker about Autism and the education of children with special needs. He has been prominently featured on radio and television appearances on ABC, CBS, and FOX. John has spoken nationally to thousands of parents, educators, therapists, and kids/young adults recovering from Autism. Speaking engagements have included major fundraisers, community support groups, therapeutic service providers, school district administrators, universities, service organizations, and a major Ted event.
Josh CageExecutive Vice President, Operations
Mr. Cage brings more than ten years of executive experience in higher education to Greenwood Hall, with an outstanding track record in operational efficiency, effective customer service...
Josh Cage / Executive Vice President, Operations
Mr. Cage brings more than ten years of executive experience in higher education to Greenwood Hall, with an outstanding track record in operational efficiency, effective customer service and astute financial management.
His metrics-oriented approach to process management has resulted in a 15% increase in course completion rates, increased transfer conversions, and record-setting start rates in his previous situations.
He has served as Regional VP at South University and Director of Admissions at Argosy University, both of Phoenix, Ariz., and Director of Operations and Finance at the University of Phoenix.
Mr, Cage holds a B.S. in Business and Management (with honors) from the University of Phoenix.
Shane CobbExecutive Vice President, People & Strategy
Mr. Cobb brings over 25 years of human resource leadership experience to Greenwood Hall with experience at firms such as Confluence Outdoor, Baker & Taylor, 02HR, Common......
Shane Cobb / Executive Vice President, People & Strategy
Mr. Cobb brings over 25 years of human resource leadership experience to Greenwood Hall with experience at firms such as Confluence Outdoor, Baker & Taylor, 02HR, Common Paymaster and Dixon Ticonderoga. He is an innovative and highly accomplished human resources professional with a proven track record as a key contributor to the executive team, as a consensus builder and leader of strategic talent management and organizational effectiveness initiatives aligned with business goals. He has proven expert qualifications in all HR disciplines, mergers and acquisition integration, safety and risk management, productivity improvement and cost reduction. He is recognized for innovative leadership and counsel in transitioning under-performing organizations into top producers and guiding other organizations through accelerated growth and national market expansion.
Mr. Cobb has a Bachelor’s of Science in Communications/Public Relations from Georgia Southern University and a Master’s of Science in Organization Development from Texas Tech University.
Laura SennVice President, Business Development
A native Alabamian, Laura Senn brings organizational start up experience, client relationship and project management expertise from several Fortune 500 organizations including Xerox...
Daniel Werner / Controller
Mr. Werner has more than 17 years of financial management experience, including serving as the Business Manager of the LA Weekly & OC Weekly, where he was responsible for the daily operations and financial performance for the largest weekly alternative newspaper in the United States.
Prior to the publication business he served as Cash Management/Assistant Controller at Public Storage managing more than fifteen hundred properties whereby maximizing cash flows, increasing operational efficiency, and instituting effective management policies.
Mr. Werner oversees all accounting functions including working with Greenwood Hall’s outside accountants on SEC filings of 10-Q and 10-K financials. He joined Greenwood Hall in 2015.
Mr. Werner was born and raised in Houston, Texas and attended Sam Houston State University and went on to receive a Business degree in Accounting. Mr. Werner moved to Los Angeles in 1987 and passed the CPA exam in 1989. Mr. Werner is a fitness enthusiast including cycling.
David RudermanExecutive Vice President, Strategic Partnerships
Mr. Ruderman has more than 25 years of education and direct marketing experience, including 10 years as Chief Marketing Officer at Chapman University...
David Ruderman / Executive Vice President, Strategic Partnerships
Mr. Ruderman has more than 25 years of education and direct marketing experience, including 10 years as Chief Marketing Officer at Chapman University. At Chapman, he oversaw marketing, lead generation and publications for Chapman’s Orange, California based graduate programs and for University College (now Brandman University), Chapman’s network of 25 adult student focused campuses in California and Washington. He was a member of the enrollment management leadership team including financial aid, registrar, publications and admissions.
Prior to Chapman University, Mr. Ruderman oversaw direct marketing, product development and customer service at United Ad Label, a business-to-business direct marketing firm serving numerous verticals including the health care and video industries.
Mr. Ruderman oversees strategy development and strategic partnerships at Greenwood Hall. He has a Bachelor’s and Master’s in Business with a specialization in marketing from California State University, Northridge. He joined Greenwood Hall in 2009.
Bill BradfieldExecutive Vice President, Business Development
Mr. Bradfield has more than 40 years of executive experience in the software, professional services and telecommunications industries. From 2003 to 2013 he served as Founder and CEO of Perceptis...
Bill Bradfield / Executive Vice President, Business Development
Mr. Bradfield has more than 40 years of executive experience in the software, professional services and telecommunications industries. From 2003 to 2013 he served as Founder and CEO of Perceptis, Inc., a leading independent provider of customer support services to higher education. He previously served as the CEO of Advantage Communications, Inc., a consulting firm that specializes in the strategic use of information technology. Since the late 1980s, Mr. Bradfield has led seven enterprises that have capitalized on mobility and technology trends and realized growth through innovative strategic partnerships and sound management and execution.
At Greenwood Hall, Mr. Bradfield will be a key contributor towards building Greenwood Hall’s student service, retention and reengagement solution client base, as well as playing a key role in strategic planning and execution.
He holds an A.B. in Economics from Lafayette College.
Larry KarcherExecutive Director, Student Success
Mr. Karcher has over ten years of higher education management experience developing and leading enrollment management and retention teams at higher education institutions and on behalf ...
Larry Karcher / Senior Director, Enrollment Services
Mr. Karcher has over ten years of higher education management experience developing and leading enrollment management and retention teams at higher education institutions and on behalf of Greenwood Hall client institutions.
Mr. Karcher has a proven track record in exceeding established recruitment and retention performance goals while creating an exceptional and positive student experience. He has dedicated his career to helping and motivating individuals, first as a behavioral therapist, later at Education Management Corporation in their online higher education division and now at Greenwood Hall.
Mr. Karcher has a Bachelor of Science in Psychology from the University of Pittsburgh.